Next Bank ↓
A 4 years relationship building a bank from the ground up.
Creative leader of the work done for next as a Vice President at R/GA São Paulo, alongside many talented people.
Bradesco, one of Brazil's biggest banks, set out to reinvent banking for the digital age with an innovative business model. Starting with the purpose an design of the Brand, following with a bold and simple experience, Next is a bank that can really help millennials do more with their money.
Next is already helping 5 million costumers in Brazil, and is one of the most awarded design projects in Latin America.
In 2018 only, next scored awards like Yellow Pencil at D&AD, 2 Silver lion at Cannes and 2 Grand Prix at El Ojo.
Special thanks to the one and only Vicente Silva.
Highlights ↓
Selected Case ↓
Team
Visual
Vicente Silva – Wagner Veloso – Bruno Café – Ilan Orengel – Patrícia Belo – Maurício Gomes – Herbert Freitas – Rafael Ponzini – Bruna Delfino – Renan Antunes – Jaqueline Matiolli – Vitor Gurgel – Melanie Loff-bird
Copy
Rafael Freire - Maurício Bina – Tom Vouga – Thais Boventura – Carlos Fonseca
Motion
Bruno Jorri – Caroline Bonani – Leo Jesus – Beto Galloni – Thiago Silva
Tech
Marcio Garcia – Antônio Junior – Roy
Executive
Fabiano Coura – Edson Sueyoshi – Flaviz Guerra – Tatiana Hawthorne
Awards
Exame
2019 Latin America's best digital bank 2019
Cannes Lions
Design Silver – Design Bronze
D&AD
Design Yellow Pencil
El Ojo
2 Design Grand Prix – 5 El Ojo Design Gold – 5 El Ojo Design Silver
One Show
Design Gold – Design Silver – Design Bronze
Clios
Design Gold
Wave Fastival
Design Grand Prix – Design Gold